Cuspy Brand Resources
Cuspy Logo
Overview
The cuspy logo is a geometric representation of the condor, one of the world's most efficient animals.
Clear Space
The clear space is the same size of the crest of the condor around and in between the icon and logo text itself. The font used used for logo (although tweaked) is Outfit Regular (400).
Light and Dark Backgrounds
When used against light backgrounds, we invert the "cuspy" logo text
Light background
Dark background
Vertical Variation
Occasionally, we use a vertical variation for profile and display purposes. This variation is only recommended as a second choice where the horizontal variation is not a good fit.
Light background
Dark background
Icons
Cuspy icon is a simpler representation of our brand logo. When spacing is insufficient for the full logo, the Cuspy icon can be used to replace our brand presence.
Product Logos
The Asset Issuer and Investor Wallet logos are specific representation of our products. They should only be used when representing one of our products; otherwise the Cuspy brand logo should be used.
Asset Issuer
Investor Wallet
Download our logo package
Brand Colours
Primary
Cuspy uses yellow as our primary colour. Then we use our varying shades of neutrals to balance out yellow.
Y500
#FFB833
Black
#000000
White
#FFFFFF
Secondary
Secondary colours are main colours that represent each extended colour group. Icons that need to be represented in certain colour should be in secondary colour palette.
R500
#F7385C
O500
#F77338
Y500
#FFB833
G500
#35D44D
C500
#06BCC1
B500
#337AFF
P500
#B833FF
M500
#E0479E
Neutral
N50
#F4F4F6
N100
#D2D4DB
N200
#BBBEC9
N300
#999EAD
N400
#82889B
N500
#666C7F
N600
#5B6071
N700
#494D5B
N800
#363944
N900
#24262D
Typeface
Our main font face is Outfit. This is an open licensed Google font that has distinct characteristics but also has a nice balance of round and straight features, fitting our logo icon shapes and design very well.
Outfit - Google Fonts
A beautiful geometric sans: The official typeface for brand automation company outfit.io. Inspired by the ligature-rich outfit wordmark, Outfit.io is delighted to release it's own type family.
